In an era of lean resources, hyper-competition and an ever-accelerating business pace, marketing teams need to be more flexible and responsive than ever before. Agile Marketing promotes collaboration between self-organising, cross-functional teams and it emphasises decision making from real-world results made more accessible by today’s data-driven marketing environment.
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How do modern marketers stay ahead of the pack? By being Agile, by having the ability to quickly test new ideas, gather real-time data on their effectiveness and make rapid course corrections based on their success or failure.
Every marketing team eventually finds its own rhythm when it comes to working with Scrum. However, it does help to read about different perspectives and trials from other teams who’ve already been there.
Scrum is a framework that can help agile marketing teams focus on delivering chunks of work that support their overall marketing strategy. Each piece of work, or story, contributes to a Sprint goal; which in turn drives the success of your marketing goals.
Scrum is part of an agile framework, initially developed for complex software development projects. However, it’s also an innovative approach that modern marketing teams can use to keep ahead of the competition.