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Resources

Advice and insight for purpose-driven leaders

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An Introduction to Agile Marketing and Scrum

In an era of lean resources, hyper-competition and an ever-accelerating business pace, marketing teams need to be more flexible and responsive than ever before. Agile Marketing promotes collaboration between self-organising, cross-functional teams and it emphasises decision making from real-world results made more accessible by today‚Äôs data-driven marketing environment.

4 Steps to Identify Your Ideal Customer

One of the fundamental elements of any good marketing strategy is a well-defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this strategy, however, it is not sustainable.

How to improve your blogging skills

You’ve heard that blogging can help improve lead generation. But you’re a business owner, not a writer. Writing takes time. It requires a constant stream of ideas. It needs to be grammatically correct. And it needs to hold a person’s interest beyond the first few lines. For most business owners time is in short supply, and we weren’t born with Hemingway’s talent.