If you’re like me, you started your business for the freedom. The freedom that comes with running your own company. The freedom to earn what you deserve. The freedom to work for whoever you want, when you want, and from wherever you want. But for many business owners, that dream remains elusive. Instead, they fall into the owner’s trap…
Most entrepreneurs have a clear vision. Their problem is that they don't communicate it well. And while that may go unnoticed in good times, it leaves employees feeling uncertain, and leaders feeling frustrated when the going gets tough.
According to author Alex Soojung-Kim Pang, four hours' focus is the maximum most humans, can manage. Indeed, in his book: Rest, why you get more done when you work less, he suggests the average office worker can achieve as much work in four focused hours a day as in eight.
It used to be a challenge to find information on your competition, but that’s all changed thanks to the internet. Nowadays, you hardly need to leave your desk, unless of course you're into some serious industrial espionage. Assuming that’s not the case, your biggest challenge is going to be dealing with an information overload.
Last week I was in Berlin to attend this year's EU-Startups Conference. The Conference is an event for aspiring entrepreneurs aiming to build global companies from within Europe. An occasion for founders, startup enthusiasts, corporates and investors to come together, network and discover opportunity.
Most European startups will need to expand beyond their borders to break even and become profitable, these are things to consider when growing beyond the EU
Once you've found traction in your home market, it's logical to set your sights on expanding beyond your borders. Most European startups know that their primary market is only their first market, and identifying new markets is crucial to breaking even and beginning to make a profit. But breaking into new markets can put significant strain on a well-established business, let alone a startup.