Week 6: Prolific Quality Output

Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they’re deciding, make even more art.
— Andy Warhol

I launched my first webinar series last week. The whole time I was building the content, I kept thinking: is this good enough? What qualifies me to be teaching online marketing courses to entrepreneurs?

The truth is, I've been helping entrepreneurs to use digital marketing for the past decade. I co-founded a company that pioneered web content management - last century! We ran online PR campaigns for the Fortune 500 through the DotCom Crash. And I've spent the past twenty years using digital marketing to market my own businesses successfully. 

Hell yes, I'm qualified!

I shoved self-doubt aside last week and focused on prolific quality output (PQO). In his book, High Performance Habits: How Extraordinary People Become That Way, Brendon Burchard talks about mastering PQO. How high performers produce more high-quality output than their peers over a long-term and how that contributes to their effectiveness and popularity.

So, if I want to be a top lifestyle entrepreneurship influencer, then I need clarity on the outputs that matter. I need to stop thinking about my craft and get shit done. AND, I need to stop worrying about what other people think. What really matters, is that I keep advancing my craft, and while people are making up their minds, I keep making more art.

If I'm going to teach other people how to build businesses around their lifestyles, then my PQO is creating content to inspire and empower people like you. That means dedicating 60 percent of my work time to creating online courses, training videos, webinars, podcasts, and books. 

Here's how I approached my PQO last week:

  1. Decided what I want to do: to help entrepreneurs and people who want build businesses around their lifestyles - lifestyle entrepreneurs.
  2. Thought about the five major moves I need to take to leap toward my goal – move 1 get my first webinar prepared and start promoting it.
  3. I started doing deep work on each of my big five moves: webinars, book, online training, podcast, and set 30 to 90-day timeframes.
  4. I'm investing at least 60 percent of my work week on my big five until they are complete.
  5. I'm designating all else as distractions, and either delegate them or allocate them to the remaining 40 percent of my time.

This blog is part of my accountability process. Every week, good or bad, for the next 52 weeks, I will chronicle my progress; the things that I'm learning, the mistakes that I am making, and hopefully inspiring you to take action. 

Over time, as this project evolves, I hope it becomes less about me and more about you. That each post becomes more helpful. In the meantime, bear with me while I create more art.

Purpose + Plants!